Especially for programme management and internal communication practitioners

Uncover insider secrets for
improving information flows and collaboration
so stakeholders willingly get involved

Your 8-step Communicating Projects System for taking key audiences on the journey from where they are to where you want them to be

Have you been dreaming about creative ways to maintain the energy and freshness of your lengthy project…

…but are feeling like you have lost the confidence of your sponsor and senior executives.

Or trying to decide between the many social media options, which work best in project delivery…

…and finding lots of resistance from leaders who need to be convinced to relinquish control and open up conversations.

Maybe you are struggling with creating a collaborative environment when team members are spread across multiple countries and time zones…

…and you want them to stay up-to-date with what is happening in the project.

Perhaps you want some must-do guidelines for explaining change and helping people face hard truths that cannot be disguised as good news.

Or maybe you have hit resistance to the changes your project is introducing and you want fresh ideas for explaining how things are improving.

If you can relate to one or more of these statements you are not alone. So many teams struggle to deliver real and lasting benefits to their organisations because they do not know how to win the support of those people who can make their programme, project or campaign a success

Now for the good news …

You can uncover the skills of experienced communication professionals in our BRAND NEW Communicating Projects System

 We’ll be delving into the secrets professional communicators learn over many years in their jobs … so you too can grab your stakeholders’ attention, interest and commitment.

This is a proven strategy that I have developed and used successfully for 10+ years in CRM rollouts, business process re-engineering, office relocations, redeployment, technology rollouts, brand makeovers and culture change.

Every one of my successes comes from following a flexible route map that my clients customise to take their stakeholders along their own project journey.

I love working with clients but know that not all teams have the budget to hire an external expert. That’s why I’ve created my Communicating Projects System.

It’s an easy to follow, step-by-step guide that is very practical and action oriented. I include lots of examples, models, tips, techniques and exercises so you can try out everything we cover.

Here is a sample of what you will develop specifically for your project as you work through the steps:

  • Assessment of activities so far taking into account usefulness, relevance, impact, issues, culture and risks
  • Prioritised list of your key audiences based on their impact, influence and how involved you want them to be
  • SMART objectives for comms that clearly link to and support project deliverables
  • Balanced portfolio of communication channels that allow you to communicate effectively with each of your audiences with the minimum of effort
  • Understanding of the communication strengths in your team and the skill gaps
  • Easily-updated spreadsheet for managing implementation of each comms activity
  • Detailed information pack that gives stakeholders background about your project
  • Route map to introduce social media into your project.

As you can see the Communicating Projects System is very practical and directly related to what is happening right now in your project!

Here’s a taste of what each step covers:

Sep 1: Understanding where you’re starting from

Delving into your communication activities to date, how effective they’ve been and what you can do differently to increase stakeholder support

  • Diagnosing where you are starting from – what’s been done by whom, how, when, where and why; what worked and didn’t
  • Analysing how you want communications to add value to your project
  • Surfacing strategies to unearth the risks so you can make communications work in practice

Step 2: Understanding who your key audiences are

Considering your key stakeholders’ orientations to the world, their perceptions of your project, the outcomes they expect and the power they have to influence your success

  • Discovering how much they know and how they feel about your project
  • Segmenting them according to their impact on your project
  • Deciding how involved you want them to be and making it happen

Step 3: Clarifying communication objectives for your project

Determining communication objectives that will support your overall project aims; ensuring they are relevant and helpful

  • What’s the bottom line – linking comms activities to your overall project aims - revenues, market share, CSR, et al
  • Funnelling down to the heart of the problem and identifying the best possible activities and outcomes
  • How to create specific communication objectives you can measure

Step 4: Deciding the key things to communicate

Understanding the tangible and intangible things that determine whether your audiences will pay attention to and act on the information your provide

  • Identifying the key messages about your project you want to get across and that convince people to get involved
  • Tailoring plans and activities to your audiences’ concerns so they feel your project is relevant to them
  • Creating messages that have credibility with your audiences and that they understand

Step 5: Creating a balanced portfolio of communication channels

Having a range of face2face, print, online and multimedia options you can use to reach each of your audiences in a cost-effective and timely way

  • Evaluating the pros & cons of communication channels available and choosing the ones that work best for your project
  • Creating a portfolio of channels that balances cost and production timescales to most effectively reach  audiences
  • Helping your team members produce appealing activities using a mix of face2face, print, online and multimedia channels

Step 6: Creating a practical schedule of activities your team can implement

Simple ways of documenting project communication plans and activities so team members and sponsors understand who does what and by when

  • Choosing activities you can deliver with the resources you have in your team and organisation
  • Determining achievable timescales that are also flexible and help rather than constrain your team
  • Allocating responsibility for each stage of delivery to ensure an activity happens and meets the objectives you set for it

Step 7: Creating clear content that has impact

Tips and techniques you and your team members can use to quickly create content for communication activities that will be easy for audiences to understand and respond to

  • Developing credible content that changes views and persuades people to act
  • Creating an easy-to-read and understand information pack for a consistent view of your project
  • Some golden rules for successful writing that are amazingly simple

Step 8: Using social media effectively

Introducing social media into your project for improving relationships between team members and with other stakeholders

  • Dealing with the fear of losing control and other concerns that hold people back from social media
  • Choosing the apps that  are most relevant to your project and your audiences - and work with your company's systems
  • Using social media to improve collaboration within the project team

Just imagine being able to work through these steps in comfort at a time that works best for you!

Each step I share a part of my proven strategy for communicating projects. You will gradually build up a communications framework and schedule of activities you and your team can use each day.

Not only that, each step includes at least four tangible tools you can easily tailor to your project’s needs, as well as to your team’s capabilities. These tools work for all types of project and all sizes of team. I know because I’ve tested them over and over again with my clients.

Everything you learn will be at your fingertips for many years to come. Here are the resources you will receive:

1. 8 DVDs – containing 12 hours of video instruction

Join me as we walk through each of the steps one at a time, and immerse yourself in the content both visually and aurally – it’s as if we are learning together.

2. A comprehensive workbook – the perfect companion to the DVDs

Just like on a traditional workshop you have an invaluable manual containing detailed background material for the topics covered in each step, plus plenty of room for your own notes.

3. Beskope project communications plan

The exercises build into a practical communications framework and schedule of activities that are tailored to your project and that you and your team can use every day.

4. Step-by-step action plan

With each step you have a systematic process to take at least one thing you have learnt back into your job. Its just one step that, when implemented, will make a BIG difference to the success of your project.

5. A private feedback session with me

When you have completed all eight steps you can, if you wish, send me your communications plan for my assessment. Once I’ve had a chance to read it in detail we will have a private call to talk through my feedback.

Additionally, I’m including a special bonus

6. The practical style guide Write for your Reader

With this guide you can avoid the most common language, spelling, grammar and punctuation mistakes. Instead you will write more vividly and speak directly to your audiences.

Listen to what other people say about the Communicating Projects System

What I do is all about HR change and transformation, we can’t achieve very much if we don’t communicate. I had high-level understanding, through your system I also have the detail and how to stitch communication activities together.

Typically I work with top teams who often want their internal communicators to sell the change internally. Now I can ask the right questions and guide them.

You’ve made me aware of my skill deficiencies but I don’t feel threatened. Instead I feel it is something I can cope with and develop.

Christine Bennett
Senior HR manager, public sector

Thank you for what you share in this system. My overall awareness of communication in all forms has increased and I’m less afraid of social media. The writing step I found very interesting. I’m now more purposeful in my communication with peers and upper management, and able to be more considerate of them.

Elaine Tomkinson
Associate director, Eisai

The level of detail in the Communicating Projects System is excellent. It really encourages the user to not only assess all aspects of their existing communication, but also record it and objectively review how effective it is.

The action planning at the end of each module consolidates what’s been identified, giving the possibility to prioritise and check progress.

In projects there can be a lot of duplication when it comes to communication plans and activities. I think your system will help many people streamline both to be far more effective with their messages and efficient in the use of their’s and other people’s time.

Deanne Earle
Project delivery specialist, founder Unlike Before Ltd

Today the price for the full programme with all its bonuses is just £997 (approx US$1,497).

Things are very hard financially for many of us at the moment and so I understand that paying in full may be difficult for you. That’s why you can also choose to spread the cost over three easy monthly instalments!

Option 1: Pay in full and the cost is just £997 (+VAT if you are in the EU)

Option 2: Pay in three monthly instalments and the cost is £397 per month (+VAT in the EU).

This is a significant saving compared to the costs of attending a live event as you do not need to pay for travel, accommodation and meals, plus you can listen at a time that suits you rather than taking time away from the office.

Jo Ann Sweeney BA FCIM FIIC

You may be wondering what qualifies me to create this system, so let me tell you a little about myself...

I'm a chartered marketer, trained journalist and corporate communications consultant, plus I run marketing and PR training courses around the world.

Typically I'm called in when complex projects hit problems and the team realises they no longer have the support of their end users and executives. I help them work out what has gone wrong and how to win back support, before the project restarts.

Projects include CRM rollouts, business process re-engineering, office relocations, redeployment, technology rollouts, brand makeovers and culture change.

In 2010 I was asked to provide communications support to four much smaller projects. They helped me realise I had developed a system that works for projects of all sizes. It doesn't matter about the communication skills within the team or management style of leaders.

Since then I've been documenting this system so others can use it also. Communicating Projects is the result. It pulls together all my experiences – working in-house, working as a consultant and delivering professional training programmes.

So are you ready to join me and uncover the secrets for improving information flows so stakeholders understand your project and remain involved...

I'm looking forward to working with you.

Best wishes,

Jo Ann Sweeney

Sweeney Communications Ltd
Thornton Heath, Surrey CR7 8DZ, United Kingdom
Registered in England no.: 3982361